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Search results for “Click to Call”
Independent hotels need a clear focus to compete with chains
05/04/2016
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2:32:37 PM
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In order to compete with big chains, independent hotels could manage online reviews, reputation and social engagement, take advantage of tools to decide on competitive price and improve web content to attract more direct bookings.
Analysis: Hotels bite back in battle with Online Travel Agencies
04/27/2016
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6:36:44 PM
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Since hotel chains are baulking at the commissions the OTAs charge them – typically ranging from 15% to 30% depending on room type and location - and fear that their expensively established brands are being devalued by the OTAs’ price-orientated approach, they have tried to offer discount rates to their loyalty project members to improve direct booking.
Executing on a marketing plan – hello, TV
04/26/2016
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9:06:29 AM
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Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
A Priceline acquisition of TripAdvisor makes sense in a year of transition
03/30/2016
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4:47:18 PM
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It was rumored that Priceline with its $63 billion market cap may consider acquiring TripAdvisor valued at $9 billion
Ctrip raises 2020 GMV goal to around USD 200 billion
03/18/2016
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11:12:36 AM
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Chinese OTA giant Ctrip further lifts its GMV goal for 2020 to USD 200 billion, following the latest announcement of its fourth quarter and full-year 2015 results.
Travel search service tries to make hay whilst Facebook still shines
02/16/2016
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3:35:53 PM
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Countless travel brands have turned to Facebook in recent years in an attempt to expand their digital marketing efforts due to the difficulties many face with their surrounding search engine optimisation tactics.
Mobile first: Click-to-call increasingly essential for UK smartphone users
02/27/2014
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5:35:12 PM
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Recent research highlights the increasing importance of “click-to-call” functionality for smartphone users, especially within the travel sector.
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